Before you start dayparting, you should look at your campaign data, customer behavior, and Amazon orders.
Campaign data - Regrettably, Amazon does not have campaign statistics available by the hour. However, you can examine the platform's marketing statistics to see if there is a pattern.
Overall Traffic - To view a general purchasing trend, you can also visit your Seller Central, Information section where you'll find sales and traffic reports. To determine what time of day your orders are at their highest, look at your sales statistics.
Historical data - The significance of using historical data to inform business decisions cannot be overstated. Before making business decisions, you need sufficient information on traffic and conversions.
You cannot decide whether or not a particular solution is functioning based on data from a week or a single day. Look for patterns by examining particular timelines. To make sure the data you acquired is statistically relevant, take into account data from advertising campaigns for 30-90 days.
According to affordable amazon marketing services, Customers and marketers alike should prioritize scheduling your adverts for the right time of day. There is no purpose in presenting your adverts to clients if you reviewed segmented data between 1 am and 7 am and did not notice any sales during that time. Dayparting enables you to decrease unnecessary clicks, which have a poor possibility of leading to a conversion.
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What Type Of Research Should Conduct Before And After Ad Scheduling
What Type Of Research Should Conduct Before And After Ad Scheduling
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